Pricing & Promotion Analyst
Get in touch
About me
A Product Analyst at Jackson Hewitt
Hi, I’m Lakshman! I’m currently working as a Product Analyst at Jackson Hewitt, one of the largest and most reputable tax preparation services in the United States. I'm proud to be part of an organization that helps hardworking Americans navigate their taxes with confidence.
At Jackson Hewitt, I’m responsible for pricing strategy and promotional planning for our tax preparation services. This role allows me to apply my analytical mindset and contribute to impactful business decisions.
I'm on an exciting journey, fueled by my Master's degree in Data Science from the New Jersey Institute of Technology and enriched by hands-on professional experience. I’m honored to be part of such a mission-driven business and excited about what lies ahead.
Let’s connect and explore how we can drive innovation and shape the future of business together!
Education
My Educational Background
New Jersey Institute of Technology
🎓 Masters of Science in Data Science (September 2023 - December 2024)
CGPA: 3.75/4.0
Achievements: A in Machine Learning and Big Data
Sri Chandrasekharendra Saraswathi Vishwa Mahavidyalaya
🎓 B.E in Computer Science and Engineering (August 2018 - April 2022)
CGPA: 9.15/10
Achievements: Research on ETL tools, Oracle Java SE8 Certified
Work Experience
My Professional Journey
Pricing & Promotion Analyst, Jackson Hewit
Feb 2025 - Present
As a Pricing & Promotion Analyst at Jackson Hewitt, I support key stakeholders in achieving their business objectives through data-driven strategies. 📊💡 My primary focus is on pricing and promotional planning. I analyze the performance of operating units and design targeted strategies to meet financial and operational goals. 📈💼 This involves evaluating the effectiveness of office performance and promotional campaigns, with a focus on growing our client base and increasing market share. 🎯📍 I collaborate closely with teams to develop personalized promotions while ensuring alignment with our financial targets. 🤝🛠️ My work directly contributes to improving client volume and enhancing the overall performance of the corporate network. 🚀🏢
Graduate Research Assistant, New Jersey Institute of Technology
As a Graduate Research Assistant at NJIT, I evaluated the capabilities of large language models (LLMs) on solving math problems. 📊🧠
I scraped and structured 6,469 problems and 14,223 solutions from 8 math competitions, ensuring 100% accuracy. 🖥️📂
Built batch pipelines using OpenAI APIs, processed models from Hugging Face, and designed structured JSON datasets. 🔧🤖
Automated LaTeX conversion of HTML math entries, cleaned 500+ incomplete records, and improved data readiness by 95%. 🧮📄
Our work was accepted at AAAI 2025 — view on LinkedIn. 🎉📚
Technical Analyst, Nasdaq (formerly Adenza)
Jan 2022 - Jul 2023
As a software developer at Nasdaq, I worked on the Controller View product, a key platform for financial reporting. I helped optimize SQL queries, improving performance and data accuracy, which made a big impact on operational efficiency. 🚀📊
I was honored with the HiFi Award 🏆 for my productivity in a sprint, delivering new features and optimizing legacy code ahead of schedule. ⏳💻 I also improved accessibility by meeting WCAG standards, ensuring a more user-friendly platform. 🌐✔️
Troubleshooting SQL macro bugs was another part of my role, improving the accuracy of taxonomy mapping. Overall, my time at Nasdaq sharpened my technical skills and teamwork, and I’m ready to bring that energy to new challenges. 🔧🐞🤝
Data Analyst Intern, GlobalShala
Aug 2021 - Dec 2021
During my Data Analyst Internship at GlobalShala, I helped boost user engagement for the Superhero U event by analyzing real-time data from Facebook ads using Tableau. 📊🚀 I also found cost-saving opportunities by cutting underperforming ad campaigns. 💡💰
I created data visualizations in Seaborn and Matplotlib that turned complex data into actionable insights for the team. 🎨📊 Plus, I cleaned and processed raw data with Python and Pandas to improve data accuracy. 🧹🔍
My proudest achievement was building an automated Tableau dashboard to track KPIs in real-time, which boosted campaign ROI. 📈💼 This internship gave me hands-on experience in data analysis and reporting, and I’m excited to continue applying these skills. 🚀📈
My skills
What My Programming Skills Included?
I excel at extracting meaningful insights from complex datasets, leveraging advanced analytical techniques and tools. My expertise lies in transforming raw data into actionable strategies, enabling data-driven decision-making and impactful business outcomes.
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Python
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R Programming
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Java
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SQL
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Tensorflow
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Pytorch
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HTML5
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CSS3
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JavaScript
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PHP
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Excel
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Tableau
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Power BI
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Rapid Miner
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Git
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AWS
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Command Line
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Jupyter Notebook
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Kaggle
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Hugging Face
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Bitbucket
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Confluence
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Jenkins
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Jira
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My Works
Explore My Work: Learning, Growth, and Innovation
These project reflects my commitment to understanding complex datasets and creating decision-support tools to maximize the effective use of data.
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Red Bull Sales Activity
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Credit Fraud Detection
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Stroke Prediction
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Healthcare Data Management
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Journals Web Scraping
Contact
Let’s Connect and Collaborate!
I'm currently working as a Product Analyst and always open to meaningful conversations, collaboration opportunities, or sharing insights. Whether you have a project in mind or just want to connect — feel free to reach out using the form. I’ll get back to you promptly!
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Address:
Jersey City, NJ, USA -
Email:
pvslakshman2@gmail.com